* Narrative intelligence for African business
No story. No strategy.
We find the story that's already there. Then we make it travel.
Every company that lasts carries an account of where it came from and why it does things the way it does. StoryBanking researches that account and sets it down in writing, so the people running the business can use it.
Most companies keep their history and 'the way we do things around here' in people's heads.
The experience and decisions live in the founder's anecdotes and in what long-serving staff tell new recruits over lunch. Very little of it is written down, and almost none of it is checked.
When that knowledge lives in people's heads instead of systems, you're one resignation away from institutional amnesia.
When those people leave, the reasons behind the company's choices often leave with them. A strategy drafted after that has to guess at what the company has already learned.
A strategy on its own doesn't travel.
It stays on the page, in the deck, the annual report, the all-hands nobody remembers a week later.
The story is what carries it through the building, and what makes people care when it gets there.
Most businesses that grow had someone who knew when to turn away the wrong customer and when to trust a hunch that ran against the data. That judgement was built over years of watching what worked. It is seldom written down, and it rarely survives a change of leadership.
* What we do
We put the company on record.
We interview the people who built the business and the people who run it now, read whatever records survive, and trace the decisions that made the company what it is.
The result is your StoryBank: the researched account of where the company comes from and why it does things the way it does. Everything we make for you afterwards is drawn from it.
When one question needs answering first, such as a succession or an investor conversation, we prepare a Brief: a shorter piece on that question, drawn from the same research.
* Value created
What a company's history becomes in our hands
An origin story you can stand behind.
The founding account, checked against the record, in a version your leaders can repeat with confidence in front of staff, clients and investors.
A record of the decisions that matter.
The turning points that shaped the business and the reasoning behind each one, kept for the people who will run the company next.
The company in its own words.
Lines from founders and leaders, sourced and dated, that say what the company believes more plainly than any slogan written about it.
Briefs
Shorter pieces drawn from the same research, each on a single question and ready for the meeting where it gets decided.
One body of research, drawn on wherever the company needs to explain itself.
Give successors not only authority, but history.
Dr Olufemi Ogunlowo
CEO of Strategic Outsourcing Limited, Nigeria
Why Institutional Memory Matters, BusinessDay, 26 March 2026
* Who we work with
Companies at a moment when their story matters
A family business preparing to hand over to the next generation.
A company approaching a milestone anniversary with nothing written down.
A new chief executive who needs to understand what the company was before they arrived.
A group expanding across Africa that wants every subsidiary telling the same account of itself.